For decades we were told to focus on traditional education and follow a given path of others. Along this path, we mostly forget what our real talent is, and often it is too late to realize that our value is something completely different from what we have done most of our life. Therefore, it is very important to do “that” what you love the most.
Everyone on planet earth has a ”born with” or trained talent and can make use of it. Maybe you have encountered problems in the past and you were able to fix it. Lets talk examples:
- You were overweight and found a way for yourself to get in shape and be more healthy
- You had financial problems and were able to get out of it with your own created financial plan
- You know how to travel the world safely or cheaply?
- You have special skills that you have applied in your daily job and made your job and your company run successfully.
- You encountered a problem with your car and fixed it by yourself.
….I can go on with a longer list but I think you get it now.
Here is the thing: Some individuals are experiencing the same problems which you have faced and seeking a solution.
This is where the Self-Help collaboration starts….
How do we use the Self-Help Market?
We all use the so-called “ Self Help” or “Self-improvement” in our daily lives. Known or not known we make use of it. Let’s take a simple example: We want to make a pizza but don’t know “How-To” make a Pizza Dough. What do we do? We take our mobile phone or computer to look it up. This is where all starts and is applicable to almost any problem in our lives.
This includes the examples I gave you before as well: How to save up money, how to fix a car, how to travel save, and so one!
The main instrument to look for a solution is Google. We google almost everything nowadays. It’s the first place where we get information on a specific question. Obviously its not Google which gives us the information we require. It’s the different sources of websites and the individuals behind which provide us with valuable information.
Self-Help vs. Self-Help+?
As mentioned in the previous chapter, there is tons of free information (solution) out there to fix a problem. And this is what we at Youcept refer to the Self-Help market but if we have a closer look there is also a Self-Help+ market, which is simply content/knowledge/ information sold for a given price.
Content providers provide free content but when it comes to details they often sell it. They are upselling. Lets stick to the examples from before:
- Free: Here is a Youtube Video of 5 excercises to loose belly fat.
- Upsell: Download my 30 day Workout Package for 39.99 USD
- Free: A blog how to save money by following 5 Rules
- Upsell: Download my personal financial advisory package for 199 USD.
- Free: Here is a Youtube video of 5 places to visit in South America
- Upsell: Buy my e-book “Travel hack to South America with the list of safest and cheapest hotels” for 5.99 USD
Mostly the upsell will be done through own websites!
The key Instruments of the Self Help / Self improvement market are:
- Books / E-Books / Audiobooks
- Motivational Speakers
- Live Events & Seminars
- Personal Coaching
- E-Platforms
…the most trending areas currently are the following:
- Physical Health
- Motivation & Inspiration
- Self-awareness
- Skillset enhancement
Looking at the trend of the Self-Help market, more categories will follow soon. I am pretty sure!
Why now is the time to enter the self-help market?
The global market size was evaluated at 41.81 Billion USD in 2021 with a growth rate of 5.5 % until 2030. And this is just the beginning. Covid-19 has just rocketed the market as many people worldwide lost their jobs and used the time for self-improvement. Many of them found their talent and made use of it.
The demand for self-help is growing enormously and thatswhy it’s the right time to be part of it!
How you can join the self-help market?
Besides building own e-commerce website, there are so many e-platform where individuals can upload their content and on the other side individuals have access to these. However, most e-platforms concentrate on technical courses and content or do not satisfy all Buyer and Seller criteria.
This is where we at Youcept want to improve the world of the Self-Help+ market.
Our core values are:
- Encourage Creativity
- Develop Self-Confidence
- Empower Abilities
As earth’s first marketplace for concept sharing, we provide a One-Stop-Shop for digital content by providing Buyers and Seller a full-fletched E-Commerce solution. A marketplace for knowledge/skills similar to Amazon for SKUs.
We want to make sure that sellers can concentrate only on their content and their customers while Youcept takes care of the rest.
There is no need anymore to create own websites.
On the other side, we will serve buyers with qualitative and trusted content.
In other words, a “WIN-WIN” for Buyers and Sellers!
We are just getting started and therefore looking for great content creators.
Go and check out our BETA version on https://www.youcept.com and subscribe for free today!
For any inquiries, you can contact us via email support@youcept.com
See you soon.
CEO & Founder
Thanu
